Context

The GIVTR partners gave us a general idea of the application with a series of hypotheses. We help to classify these hypotheses of use, business and interest to create a validation process with metrics of success aligned with the client's goals.

Solution

The first tests started with a dynamic model that helped to validate the hypotheses of use and instantly generated many changes in the project.

With the help of frameworks for webapp and JSON technology, we went to the field with an MVP that could be accessed via hotsite and enabled users to interact with the app without us being around but still collecting metrics that helped us to validate the hypotheses of interest.

The final test for validating business metrics was aired the following month with the entry of a business partner with a physical store.

Conclusion

For contractual reasons we cannot detail the results and product vision. All steps were executed in less than 3 months and represented a savings of 70% in the value of developing the initial idea of ​​the application that had everything to fail in the primary molds. The app is being remodeled right now.