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Incentiv is TaxTech startup that connects sponsors and supporters to projects enrolled in tax incentive laws in Brazil.

They had many limitations with a legacy system developed with an unconventional programming language. We started a process of maintenance, management and constant innovations through the Agile Method over 14 months that took them to another level.

  • Creative Solutions
  • User Experience
  • Product Management
  • System Development
  • MVP

First steps

Communication has always been a pain for Incentiv. Working with tax laws, dealing with totally different audiences and having a website+system that was difficult to handle, made it all difficult. We solved it.

We separate the website from the system, create a new URL, interview users, design a new navigation structure, transform boring infographics into dynamic and attractive videos, integrate metric analysis tools, marketing automation, OnBoarding and launch a new website.


Focused on the system, we map the critical points of interaction, review the semantics of communication and create different journeys and navigation resources for each Persona. This completely changed the flow of the extensive project registration panel. The number of support requests fell to 30% and the registration time of a project became 48% shorter.

ADMIN and processes

We don't act focused only on the final user. New resources were created in the ADMIN area:

  • New advanced search features,
  • Quick project status change,
  • Inclusion of reports,
  • Confirmation of user data,
  • Document management,
  • Automatic generation of contracts and receipts.
More agility in the process means more profit and improved quality of life for Incentiv's employees who interact daily with the platform.

New Product

With the growth in the number of projects registered in the platform and the possibility for companies to support more projects with real control of their donations and sponsorships, a new need emerged: a crawler.

We created a powerful project search engine that could search results not only in the Incentiv database, but also in third party databases, APIs and Excell spreadsheets with different organization standards and labels.
Incentiv's "Buscador de Projetos" has a semantic driven search, not words.

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